Finding ways to use your creativity to make money is important. If you enjoy writing, then you should think about publishing a book for the masses to consume. In the past, burgeoning writers would have to find a publishing house to get their books into the hands of consumers. As technology has advanced, a plethora of self-publishing platforms have been created.

Around 34 percent of the books sold in the United States annually are self-published. If you want to draw attention to a book you’ve recently self-published, you need to realize the importance of promoting it. Here are some things you can do to promote a book you’ve recently self-published.

Blogging is a Great Online Promotion Tool

When trying to promote a recently published book, you need to realize the benefits of having an online presence. Many authors work hard to cultivate an online presence. The first thing you need to start making a name for yourself online is a good website. Driving traffic to this website will be much easier if you have a blog.

Creating blogs about your new book is a great way to provide interested consumers with information they will enjoy. Once these blogs have been published, post links to them on your social media profiles. These links should be accompanied by a short description of what the blog is about.

Market Research is Imperative

Getting a promotion plan in place before releasing a new book is important. A major part of developing a successful book promotion plan is conducting marketing research. Taking a look at popular books in your genre and figuring out what helped them sell is vital.

With this knowledge, you can start to put together your own promotion plan. In some cases, working with marketing professionals is the best way to get the word out about a book you’ve recently published.

Book Reviews Are Very Powerful

Millions of new books are published every year. Making your self-published book stand out is much harder than you probably realize. Utilizing the power of social proof is a great way to attract attention from interested readers. If these readers see how much others have enjoyed your book, they will be more motivated to buy it and read it.

Platforms like Amazon encourage people to leave reviews for the books they buy. If your book is well-written and engaging, you should have no problem getting good reviews. Sharing these reviews on both your website and social media profiles is a great way to boost the visibility of your book.

Include a Book Blurb

If you’re selling physical copies of your book online or in stores, you need to provide potential readers with some context. The best way to do this is by posting a blurb on the back cover of your book. This blurb can also be used in online listings for your self-published work. This blurb should include main plot points.

Now that you know more about promoting your new book, it is time to get to work.